Applies to:
All Sellers
Purpose:
1. Collate your storefront assets to be sent to the Seller Success team.
Overview:
As a Seller on Westfield online, your store will have a dedicated digital storefront to help showcase your product offerings and key information about your brand.
- Below is a table of assets that we require to set up your storefront. Please consult your onboarding team if you have any questions.
- Please ensure that all assets are clearly named and submitted via email. We accept .zip folders and WeTransfer links for larger files.
Asset Requirements:
L'Occitane is a great example of a storefront that utilizes all features of the Westfield Storefront.
Asset | Required from you |
Bio |
Short description max 160 characters -
Note: This feature is mandatory |
Retailer Logo |
2 versions of your logo
Note: This feature is mandatory |
Hero Image |
A lifestyle image that represents your brand identity
Note: This feature is mandatory |
Brand Colour |
Hex colour code: A colour hex code is a way to represent a colour in RGB format by combining three values the amounts of red, green and blue in a particular shade of colour
Note: This feature is optional. Our Merchandising Team can curate on your behalf if you do not provide one. |
Category Tiles |
Category tiles: You are able to choose 2-3 category tiles for your storefront. Category tiles consist of product types (i.e. hand care, skincare, body care) - Please consult with your onboarding team to see if your chosen product type is feasible.
Note: Minimum two category tiles are required to utilize this feature |
Top Picks |
Top Picks: You are able to choose up to 8 products to display in your top picks. This is usually a mix of your best sellers
Note: If you do not wish to submit a list of product names, our Merchandising Team can curate a list of top picks
|
Collection Deck |
Collection deck: You are able to feature one collection deck on your storefront. It is a great way to showcase more products on your storefront, additional to your Category Tiles. You can highlight 3 products to be displayed on the collection deck, however there is an unlimited amount of products that can be linked within the 'Shop now' feature. The collection deck can be: 1. Chosen via Product Type (i.e. shop our Moisturisers) OR 2. A group of Product Types (i.e. shop our Moisturising Essentials)
Note: This feature is optional. |
Editorial |
Editorial: You are able to feature up to two editorial pieces on your storefront. It is a great way to give the customer more insight into your store, feature products and provide curated editorial pieces.
If your site has an existing link to an editorial, you are able to link it to your onboarding team to feature on your Westfield online storefront.
Please ensure that for each editorial, you provide:
Note: This feature is optional.
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