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Mandatory and Recommended Attributes on Westfield Online

Morris
  • Updated

Applies to:

All Sellers

 

Overview:

The quality of your product data is central to the success of your listings on Westfield online. It is important that you are familiar with the requirements of every marketplace which you list your products on as these may be different. Please review the information below to understand the product data requirements of our marketplace.

 

Mandatory Attributes

At a minimum Category, Shop SKU, Product Name, Image 1, and Long Description are required for every product on Westfield online. If a product is missing one of these attributes, it will be classified as ‘invalid’ in Mirakl and will not be published on Westfield online. 

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Category Specific Requirements

Some categories have unique enrichment requirements. Please review the information below to understand the product data requirements of each category as this will affect the performance of your products on Westfield online.

 

Required Attributes by Category

 

Apparel and Shoes

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Variant Group Code (VGC)– required to group different variants of the same product together e.g. different colours and sizes. If a t-shirt comes in 5 sizes, all 5 sizes must have the same VGC. This ensures they will appear on the same product page, as different size options.
  • Size – All clothing items should have size options. If a product comes in ‘one size fits all’, this needs to be specified as the size attribute.
  • Colour – All clothing items should have a colour attribute. If there is only one colour, this can be provided as an attribute or in the product title/description.
  • Gender – Male/Female/Gender Neutral. If Children’s, the gender must be Boy/Girl/Kids Gender Neutral.

**Important: The gender attribute is what will list an item under the ‘Men’s’, ‘Women’s’ or ‘Kids’ sections of the Westfield online site. If no gender attribute is assigned, a product will be orphaned and not listed in the relevant category. It can only be found if searched for specifically or browsing a particular Seller’s product listing.

  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield online website: https://www.westfield.com.au/shop/brands.
  • Colour Group – In addition to the ‘colour’ attribute, ‘colour group’ is a set list of colour groups that can be added to help categorise a product and make it easier to filter/search on the site. E.g. a ‘lime green’ skirt could be categorised under the ‘green’ colour group. A ‘navy’ t-shirt could be categorised in the ‘blue’ colour group.
  • Size System – E.g. AU, US, UK, EU. Including a size system can make it easier for a customer to select the right size and minimise the risk of returns. For straight forward sizing such as S/M/L, size system is not required. For other sizing, e.g. 8/10/12, or 34/36/38, etc. it is helpful to include a size system so customers can purchase with confidence.

Jewellery

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Variant Group Code (VGC) – required to group different variants of the same product together e.g. different colours and sizes. If a bracelet comes in 5 sizes, all 5 sizes must have the same VGC. This ensures they will appear on the same product page, as different size options.
  • Size – Some items should have size options, e.g. rings. Ensure there are size variants for these products.
  • Colour – For products that come in different colours, a colour attribute should always be provided. If there is a single colour option, this should be provided as an attribute or in the product’s description/title.
  • Gender – Male/Female/Gender Neutral. If Children’s, the gender must be Boy/Girl/Kids Gender Neutral.

**Important: The gender attribute is what will list an item under the ‘Men’s’, ‘Women’s’ or ‘Kids’ sections of the Westfield online site. If no gender attribute is assigned, a product will be orphaned and not listed in the relevant category. It can only be found if searched for specifically or browsing a particular Seller’s product listing.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the site - https://www.westfield.com.au/shop/brands.
  • Colour group –In addition to the ‘colour’ attribute, ‘colour group’ is a set list of colour groups that can be added to help categorise a product and make it easier to filter/search on the site. E.g. a ‘lime green’ skirt could be categorised under the ‘green’ colour group. A ‘navy’ t-shirt could be categorised in the ‘blue’ colour group
  • Size system – E.g. AU, US, UK, EU. Including a size system can make it easier for a customer to select the right size. For straight forward sizing such as S/M/L, size system is not required. For other sizing, e.g. ring sizes, this is recommended if possible.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Homeware and Furniture

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Variant Group Code (VGC) – required to group different variants of the same product together, e.g. different colours and sizes. If a vase comes in 3 sizes, all 3 sizes must have the same VGC. This ensures they will appear on the same product page, as different size options.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield online website: https://www.westfield.com.au/shop/brands.
  • Colour - For products that come in different colours, a colour attribute should always be provided. If there is a single colour option, this should be provided as an attribute or in the product’s description/title.
  • Colour Group – In addition to the ‘colour’ attribute, ‘colour group’ is a set list of colour groups that can be added to help categorise a product and make it easier to filter/search on the site. E.g. a ‘lime green’ pillow could be categorised under the ‘green’ colour group. A ‘navy’ rug could be categorised in the ‘blue’ colour group.
  • Size – Where appropriate, it is highly recommended that size/dimensions are provided for all homewares and furniture. E.g. decorative pillows, a rug or any furniture. Sizing may be provided as an attribute, or can be specified in the product description. Customers shopping for homewares and furniture will look for information around sizing and dimensions to ensure the product will fit in their space and meet their needs. If the size of the item is clear, there is less chance of returns.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Toys and Games

Required Attributes

There are no specific product attributes that are unique to toys and games, however when reviewing products, use your discretion to ensure the best experience for the customer.

 

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield online website: https://www.westfield.com.au/shop/brands.
  • Colour - For products that come in different colours (e.g. toys), a colour attribute should always be provided. If there is a single colour option, this should be provided as an attribute or in the product’s description/title.
  • Colour Group – In addition to the ‘colour’ attribute, ‘colour group’ is a set list of colour groups that can be added to help categorise a product and make it easier to filter/search on the site. E.g. a ‘lime green’ slime could be categorised under the ‘green’ colour group. A ‘navy’ set of blocks could be categorised in the ‘blue’ colour group.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Beauty

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Variant Group Code (VGC) – required to group different variants of the same product together, e.g. different colours and sizes. If a lotion comes in 3 sizes, all 3 sizes must have the same VGC. This ensures they will appear on the same product page, as different size options.
  • Ingredients – Ingredients MUST be provided for all products that come into contact with the human skin. This includes cosmetics, skincare and haircare. A retailer must provide a list of ingredients, either in the ‘Ingredients’ attribute, or listed in the product description. Ingredients can also be provided as a product image (i.e. of the back of the bottle) however they must be clearly legible. If a Seller has not provided an ingredients list then the products will not be approved for sale on Westfield online. Note: ingredients must be provided in plain text, HTML markup is not supported.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield online website: https://www.westfield.com.au/shop/brands.
  • Colour - For products that come in different colours, e.g. a lipstick, a colour attribute should always be provided. If there is a single colour option, this should be provided as an attribute or in the product’s description/title.
  • Size – Where appropriate, it is highly recommended that size is provided. E.g. for a body lotion, it’s important that the customer knows how much product they are getting. The size or volume should be specified in the product title, description or as an attribute.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Electronics

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Dangerous and Prohibited Goods - Products which are considered Dangerous or Prohibited Goods by Australia Post need include this Boolean Yes/No attribute. Consumer electronics are subject to mandatory safety standards as they often contain batteries. You must confirm that all products meet the requirements, and that any Safety Standards forms and MSDS are provided to Westfield online before products will be approved for sale.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield online.

  • Brand - A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield Online website: https://www.westfield.com.au/shop/brands.
  • Model Number - Customers purchasing electronics are often looking for a specific product that is compatible with their existing devices, or to meet a specific purpose. By providing a model number, customers can easily confirm that they are purchasing the right product to meet their needs. While not required, the more detail a retailer provides, the easier it is for a customer to purchase.
  • Warranty - Many consumer electronics will come with a warranty for a specified period. If you offer a warranty on your products, ensure this is detailed on the product page. The warranty details can be captured in the ‘Warranty’ attribute, which is a free text field.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

 

Pet Supplies

Required Attributes

In addition to the universal mandatory attributes. The following is required for this category.

  • Variant Group Code (VGC) – required to group different variants of the same product together, e.g. different colours and sizes. If a kennel comes in 3 sizes, all 3 sizes must have the same VGC. This ensures they will appear on the same product page, as different size options.

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield Online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield Online.

  • Brand – A brand attribute is strongly recommended, it provides the customer with more information and also allows their brand to be featured on the ‘Brands’ section of the Westfield Online website: https://www.westfield.com.au/shop/brands.
  • Size – Where appropriate, it is highly recommended that size/dimensions are provided for products such as kennels, cages, crates, habitats, etc Sizing may be provided as an attribute, or can be specified in the product description. Customers shopping for products that will sit in their home or backyard will look for information around the sizing and dimensions to ensure the product will fit in their space and meet their needs. If the size of the item is clear, there is less chance of returns.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

Books, Music and Film

Required Attributes

There are no specific product attributes that are unique to Books, Music and Film, however when reviewing products, use your discretion to ensure the best experience for the customer.

 

Recommended Attributes

Whilst the absence of these attributes will not prevent your products being listed on Westfield Online, it is highly recommended that you enrich your source data and include these attributes as their absence will affect will the performance of your products on Westfield Online.

  • Genre – A genre attribute is strongly recommended. The genre may also be specified in the product categorisation. When shopping for books, music or film, customers will often search and browse by their preferred genre.
  • Consumer Advice – While optional, this attribute is recommended to ensure product classifications and ratings are clear, especially for products that are not suitable for all ages. Values for this attribute include General (G), Mature (M) and so on. You may wish to use your discretion on whether you think this is required for a certain product. If it appears to be a product only suitable for adults, ensure the classification is provided in either the ‘Consumer Advice’ attribute field, or alternatively in the product description or clearly shown on the first product image.
  • EAN/GTIN - Having a GTIN/EAN improves the SEO performance of a product. It also is how we link information from different data sources on our site.

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